Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. The new lager (4% ABV) launches on 21 March in 4x330ml bottles (RRP 4.50), 12x330ml bottles (RRP 12) and 6x330ml slimline cans (RRP 5.50). Be first to post one! It will also launch in Norway during 2022 for on-trade outlets. Meant to appeal to a newer generation of drinkers looking for a more accessible beer, the Heineken Silver is a lower ABV (4 . It was soon revealed that these stars were actually gearing up for the smoothest party being held by Heineken Silver in Bangalore. Consult GlobalDatas new whitepaper, Drinks & Beverage Industry News | Market Research - Just Drinks, Receive our newsletter - data, insights and analysis delivered to you. Feeling more FOMO? India's Largest Men's Lifestyle Destination. Why is Heineken Silver a lower ABV than Heineken Original? And this is not even the best part!. . Unilever products are categorized by innovation ratings and tags in our product launch database. By downloading this Whitepaper, you acknowledge that we may share your information with our white paper partners/sponsors who may contact you directly with information on their products and services. Heralding the debut of Heineken's newest product in Singapore, the Heineken Silver, is the Smooooth Warehouse Party, set to be held at the Pasir Panjang Power Station for one night only on 15 June. We are using cookies to give you the best experience on our website. So, we want to make a joke about that and remind everyone that nothing beats the taste of a refreshing beer, including our new virtual Heineken Silver, in the real world.. How can your company survive and thrive in a high inflation environment? The top stories of the day delivered to you every weekday. This is the claim of one of the commercials presenting the product that marks Heineken's entry into the metaverse. 70% of the beverage companies in the Forbes Global 2000 use Just Drinks, Sustainably Produced, Naturally Aged Premium Rum, Global manufacturer of fruit juice concentrates, flavours and beverage bases. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. But not really! The virtual beer, which has been created in a virtual brewery within the digital platform Decentraland, has been made with 100% computer-generated ingredients especially for fans of the metaverse. What was unexpected, however, was that all of them had disappeared to witness the launch of Heineken Silver at The Smoothest Mega Party! It wouldnt be incorrect to say that Heineken Silver has already set the roadmap to the Silververse! And once their disappearances were all anyone could talk about, we found out that they had gone to witness the birth of Heineken Silver. If you are an advanced user, a gamer, a developer or an artist, see how you can use The Virtual Heineken Silver in apps, games and game engines on our Sketchfab hub. How is the government responding to high inflation? But we adapted our brewing process slightly to create the distinctively smoother taste of Heineken Silver. To ensure its taste meets the needs of a new generation of . From exciting tech to engrossing virtual reality, state-of-the-art projection mapping synchronised effortlessly with light and sound, livestreaming via drones no less and massive sci-fi energy, Heineken Silvers jaw-dropping launch ticked all the boxes and left us speechless! The unexpectedly smooooth Heineken Silvers Smoothest Mega Party was a FOMO-inducing launch of every Gen Z-ers dream, packed with exciting engagement zones and special experiences for attendees. When our A-yeast is added, this is when Heineken magically transforms into the brew we all know and love. Have you experienced the smoooothness yet? The brewing giant's new lager (4% abv) uses an "ice-cold brewing process" to create a significantly less bitter taste than the brand's core lager and a "lighter drinking profile". Having debuted its new Heineken Silver variant with a spoof metaverse launch, now Heineken is promoting the brand to Gen Z with a playful campaign that again extols the benefits of real life over . Heineken Silvers launch, that kicked off in the pub capital of India, was simply fantastic, to say the least! For now, you cant taste pixels and bytes. It included a curated immersive experience that combined the best of cutting-edge tech with virtual reality and sci-fi vibes. As soon as the word was out that the stars were MIA, fans and followers went into a frenzy, demanding to know what was happening. This means that every time you visit this website you will need to enable or disable cookies again. According to Heineken, the virtual beer uses A-pixels and binary-coded hops grown by NPC (non-player character) farmers. Try now Grab a virtual beer (if you can) (Current slide) Have one on your table (or a wall) (Current slide) Share a virtual beer with friends. Word has it that the Silververse is headed to Mumbais MMRDA Grounds on November 5! They worked to create a physical experience that was as reminiscent of the virtual launch as possible. Now that Bangalore has had its share of fun, other cities are in line to host the Heineken Silververse. It will also launch in Norway during 2022 for on-trade outlets. Heineken has launched its first virtual beer, Heineken Silver, in a take that satirises the metaverse and NFT drinks marketplace. What tactics are businesses relying on to tackle the effects of high inflation? For the latest updates on Heineken Silver, follow the brand on their official IG handle @heineken_in. Now, global beverage brand Heineken has jumped on the bandwagon and launched its first virtual beer for the metaverse in the form of Heineken Silver. Its launch comes in light of waning interest in lager from younger generations. Smooth. Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings, Unbeatable market coverage from wine and beer, to soft drinks, Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts. Heineken Silvers smoothest mega party also had dynamic curved LED bar which lit up and added to the crowds exuberant vibe. Heineken is known worldwide to come up with the most exciting campaigns and experiences for beer lovers. The unexpectedly smooooth Heineken Silver's Smoothest Mega Party was a FOMO-inducing launch of every Gen Z-er's dream, packed with exciting engagement zones and special experiences for. Heineken has launched Heineken Silver, "a new beer for a new generation of beer drinkers," in the cruise and ferry markets.. Photo by Ameer Basheer on Unsplash Heineken's 4% alcohol beer is brewed using a cold brewing process at -1C to deliver a "crisp taste and subtle finish." According to the brand, Silver is balanced to offer a lighter drinking profile that "works across a . 360 BTL Event MarketingAgency: P2P Personal contact: +84 907860048 Apart from this, there was a lit VR zone with cutting-edge Oculus hardware which transported the audience to a state-of-the- art Silververse; an LED bar soaking the dance floor in trippy hues of blues, greens, and reds; and finally a projection selfie zone where the crowd was introduced to a mind-boggling phenomenon of witnessing their faces get projected onto the huge facade of the UB Tower. Starting from their pre-launch campaign to the iconic party, everything just reaffirmed the fact that Heineken Silver is all about staying ahead of the curve while always keeping it. And once their disappearances were all anyone could talk about, we found out that they had gone to witness the birth of Heineken Silver. Heineken Silver was launched across Europe on 7 April, and. - Dublin - Ireland. #ExtraFResh Launching the new virtual Heineken Silver 23,376 views Mar 17, 2022 210 Dislike Heineken 576K subscribers Limited-time offer - $30 off Explore 85+ live channels and on-demand. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators ability to survive and grow. Hidden away was a portal to another space that embraced the real world: a giant Heineken Silver party in the heart of London serving real beer and buzzing with real people enjoying . Well dont be, because word has it that the Silververse is headed to MMRDA Grounds in Mumbai on November 5! . Yes, take me to the Asia edition Registered in England and Wales No. June 8, 2022. . Heineken Silver has been brewed with the same ingredients used across the brand's 149-year heritage: water, barley malt, hop extract and A-Yeast. And this came at a time where the metaverse was being touted as the new way to live. Sort of . If you disable this cookie, we will not be able to save your preferences. 3:53 pm. Citing the hype for the metaverse, we have seen many companies such as Nike and Mcdonald's invest in metaverse-related products and services in the recent past. Its definitely set a new standard for launches with the best fusion of music, technology, and alluring experiences. On March 17, Heineken unveiled its first virtual beer "Heineken Silver" at Heineken's virtual brewery in a 3D virtual world browser-based platform . Hyatt Centric Did I mention it was magical? But by the end of it, the event turned out to be a paradise for every millennial and Gen Zer attending, filled with exciting engagement zones and a dynamic fusion of music, tech, and immersive experiences! Follow Heineken Silver on their official IG handle @heineken_in. Heineken Silvers Launch Party Was The Most Happening Event Ever & Weve Got Deets On Everything, new age social media influencers like Karan Tacker, Krishna Shroff, Jordindian, BeYouNick, and Apoorva Arora, disappeared in thin air on their respective Instagram feeds, 14 Non-Alcoholic Ways To Make A Party Crazy & Fun. Heineken Silver features all the same pure, 100% natural ingredients people love from our original recipe. Heineken has launched its first virtual beer, Heineken Silver, in a take that satirises the metaverse and NFT drinks marketplace. Amsterdam-based Dutch brewing company Heineken has launched Heineken Silver in real life. Heineken has unveiled its "biggest ever" launch - a lower-alcohol, less-bitter spin-off called Heineken Silver. Enter your details here to receive your free Whitepaper. To launch its huge new beer Silver, Heineken wanted to champion what's real. . Heineken Silver is brewed at -1 C - does this mean it's a colder beer? Having debuted its new Heineken Silver variant with a spoof metaverse launch, now Heineken is promoting the brand to Gen Z with a playful campaign that again extols the benefits of real life over digital connections. On 15 June, Heineken is pulling out the big guns for another massive pop-up at Pasir Panjang Power Station, disrupting your dreary routine with a fantastic midweek shebang. Attendees teleported to a whole new universe of Heineken Silver the Silververse! This spectacular will be the official launch party of Heineken Silver, its latest 'smooooth' and easy-to-drink beer brewed for the next generation. There are no comments in this article yet. Heineken Silvers launch bowled us over with its Smoothest Mega Party; Heres everything we know. What is the current inflation situation in the UK? Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. With dynamic screens, the smooth tunnels at the entry points set the tone as gateways to the futuristic Silververse! Poland, Portugal, Romania, Spain, Switzerland, and the United Kingdom. Just like the #SmoothestMegaParty that happened in Bengaluru for the launch of the new Heineken Silver in India. It is a given that Heineken Silvers Smoothest Mega Party had already got us hyped much before the final showdown. Spectacular. Heineken hopes to woo Gen Y and Gen Z consumers with the lager, Please enter a work/business email address. Being an introvert pushing 30, my favourite trick for every party is to not go. No kidding. But every once in a while, my 5-minute extroverted mood takes over and I regret missing out on a reeeally amazing event. The never-seen-before amalgamation of music, out-of-the-world tech, and splendid experiences further took things up a notch. Screenshot from Decentraland. Heineken has announced it will launch Heineken Silver, a premium lager aimed at Gen Y and Gen Z drinkers. This website uses cookies so that we can provide you with the best user experience possible. And while you gear up for this mega party, dont forget to get your hands on the new Heineken Silver. Heineken Silver's metaverse launch was a sobering experience. Heineken Silver has a smooth and refreshing finish, with a fruity aroma and balanced, bitterness at 4% ABV. What impact is inflation having on UK retail sales? A press release unveiled this news earlier today, noting that Heineken Silver broke out of the metaverse to become available in the real world through several exclusive launch events across Europe. These include Coca Cola, Dalmore, Whiskey, Liquid Death, Top Shelf International and many more. Why has global inflation returned with a vengeance? By clicking the Download Free Whitepaper button, you accept the terms and conditions and acknowledge that your data will be used as described in the GD50 Custom privacy policy Heineken stated that the virtual beer was unveiled at a product launch event in Heinekens virtual brewery, where guests were able to learn about how the beer is made in seconds, while enjoying pixelated lobster and caviar and rubbing shoulders with Heineken ambassadors, including Thierry Henry., Bram Westenbrink, global head of the Heineken brand, said: Our new virtual beer, Heineken Silver is an ironic joke. AMSTERDAM - Heineken is launching the next phase of their new Heineken Silver campaign assets including TVC and OOH creative. Heineken Silver is brewed with advanced-brewer technology and using only the purest, clear water, barley malt and hop extract. From Virtually to Actually Here AMSTERDAM, April 8, 2022 /PRNewswire/ -- Heineken Silver, the world's first "virtual" beer, was launched as Heineken's ironic way of poking fun at brands. by GD50 Custom Get ready, Mumbai, and stay tuned for more info! Heineken Silver's launch passed the vibe check as it was the event of every Gen Z-er's dreams. Oct 21, 2022 at 06:17 PM Heineken Silver's Launch Party Was The Most Happening Event Ever & We've Got Deets On Everything Needhi Roy In association with HEINEKEN Being an introvert. Tick the boxes of the newsletters you would like to receive. It did not just establish itself as the grooviest party of the year but also became the most hypnotizing launch event to be unveiled by a brand so far. Subscribe to MensXP and get handpicked updates based on your interests! was turned into a canvas for a breathtaking projection mapping display featuring stunning art and graphics. Heineken Silvers Smoothest Mega Party passed the vibe check for the coolest event ever! The brand set the tone right at the entry points, where futuristic tunnels took people to the . It will also launch in Norway during 2022 for on-trade outlets. Behind the metaverse launch was the plan to deliver a physical campaign that blended seamlessly with the virtual. Portugal, Romania, Russian, Spain, Switzerland, and the United Kingdom. The virtual beer, which has been created in a virtual brewery. As the NFT influence grows more in 2022, you can expect almost every brand to launch virtual products in the . March 7, 2022 Heineken targets younger LDA consumers with Heineken Silver launch in UK and EU Heineken hopes to woo Gen Y and Gen Z consumers with the lager By James Beeson Heineken hopes to woo Gen Y and Gen Z consumers with the lager Free Whitepaper What is the impact of historically high inflation on the UK consumer landscape? Klimpke said Heineken has adopted a holistic approach to the Silver launch, with activations for consumers, end customers and crew. Video gallery Other projects Heineken Bar Experience Ahead of the Las Vegas Grand Prix Launch Party, it was announced that the race will be the Heineken Silver Las Vegas Grand Prix. Heineken Silver is billed as an extra-refreshing lager at 4% ABV and is made using an ice-cold brewing process at -1C for "a crisp flavour and subtle finish", with a low bitterness of 10 IBUS (International Bitterness Units) offering a lighter drinking profile. Well turns out, they were all getting ready to attend this kickass launch event in Bengaluru. La denominazione ufficiale della gara di F1 pi attesa al mondo si chiamer FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023. . . 03606414. How exciting is that? Heineken is renowned for its magnificent events, but this was unexpected in the best possible way. With the launch of Heineken Silver, the brand joined a growing list of beverage companies that have taken their drinks to the metaverse. Oh look, we have a picture too! Set against at a backdrop of . All the sneakerheads joined in with celebrities Nikhil Chinapa and Jordindian to collectively swoon over the collection. There will be a real, in-person launch event for the beer Heineken's releasing in a few weeks, and it'll probably be more . As CEO of Heineken USA Maggie Timoney said, "The Heineken Silver Las . And the launch of the Heineken Kicks, the brands sneakers with Heineken Silver beer in their soles, found a huge fanbase among all the sneakerheads, including icons like Nikhil Chinapa and Jordindian. Heineken Romania Silver Launch Party.From Virtually to Actually Here - Metaverse to IRL. Believe it or not, the awesome VR zone with trailblazing Oculus hardware made us feel like we were in the future, and wow, the world of Silver is super cool! Dont worry, I am spilling all the deets on the party highlights so you can wallow in regret with me. How are consumers changing their behaviors to cope with the higher cost of living? The metaverse does not yet exist but many believe people will one day spend their . . Images captured on camera were simultaneously projected onto the UB Tower. And once everyone started to realize how ridiculous a virtual beer was, we launched Heineken Silver for real: the virtual beer broke out of the metaverse and got into the real world because, let's be honest, nothing beats the extra refreshing taste of a real beer. Even after the main event, UB Tower remained lit by some absolutely stunning projection mapping sequences like the space-man who danced into the night along with the audience. The internet has been buzzing a lot lately, thanks to Heineken Silvers launch party that is doing the rounds online. I am trying to convince myself that it wasnt as much fun as I am imagining it to be. 2022 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420 The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. And this time with the #SmoothestMegaParty the brand really outdid itself. https://www.mindscapestudio.ro/https://www.facebook.com/mindscapestu. Given that the iconic beer brand has a strong connection to the Formula 1 racing world, it continues that collaboration in a substantial way. The stellar event is all anyone can talk about so we had to find out what the big deal was. Apparently, the majestic UB Tower (which was the venue btw!) Believe us when we say that the stellar launch of Heineken Silver at UB Tower held last weekend was an absolute banger. When we realised where our favourite internet stars had gone after they vanished, what was unveiled was truly amazing. The North American region consists of almost 74 products with innovations related to the formulation of the product. You can follow Heineken Silvers journey on the brands official Instagram handle. L'annuncio anticipa di un giorno il Launch Party del . It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world. No. Heineken's plan was never to keep Heineken Silver as a virtual beer. The industry's most comprehensive news and information delivered every quarter, I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the, Tilray expands craft beer stable with Montauk Brewing buy, Coca-Cola HBC Greek unit fined for unfair displacement of competitors, Consumer: Beverage Market Data & Forecasts (Extended Service), E&J Gallo Winery enters American whiskey with Horse Soldier Bourbon investment, The Boston Beer Co. cuts full-year earnings forecast as hard seltzer continues to fizzle, Middle classes driving super-premium spirits growth Diageo CEO, How to increase reliability and reduce downtime in manufacturing. How long will high inflation last in the UK? Held at one of the most happening landmarks in Bangalore, the launch welcomed many prominent stars as well. So when it finally came to the mega event, there had to be a bang! After having figured out the mystery of our favourite stars disappearance, we couldnt wait for the final surprise. The brewer added that the launch of FRTs was again a playful reminder that 'some moments are best experienced in the real world'. A weekly roundup of the latest news and analysis, sent every Monday. In this, the audience got to see a spaceman groove to some of the sickest beats by iconic musicians. Heineken hopes to reinvigorate the lager category for Gen Y and Gen Z drinkers with the launch of Heineken Silver. Oh, and did we mention that this was done in real time while the image was being taken? . Recently, influencers like Karan Tacker, Krishna Shroff, BeYouNick and Apoorva Aroravanished into thin air. Heineken has said its Vietnam-brewed Heineken Silver has been well-received by consumers months after it was rolled out. AMSTERDAM, Nov. 4, 2022 /PRNewswire/ -- The world's most anticipated F1 race, next year's clash in Las Vegas, has today been officially announced as the FORMULA 1 HEINEKEN SILVER LAS VEGAS . So you can legit redeem yourselves, because I know I will. AMSTERDAM, April 8, 2022 /PRNewswire/ -- Heineken Silver, the world's first "virtual" beer, was launched as Heineken's ironic way of poking fun at brands releasing products in the metaverse . Follow Heineken Silver on their official IG handle , The countrys first dynamic, curved LED bar, which was lit literally and metaphorically. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Starting from their pre-launch campaign to the iconic party, everything just reaffirmed the fact that Heineken Silver is all about staying ahead of the curve while always keeping it unexpectedly smooth. Heineken Silver, which has been available in Europe since April 7, has been specially formulated to appeal to Gen Z, with 4% . Weve heard its futuristic vibe is headed to MMRDA Grounds, Mumbai on November 5! Heineken has additionally partnered with Spanish self-taught street artist, J. Demsky to help design parts of the virtual home of Heineken Silver. Heineken Silver features all the same pure, 100% natural ingredients people love from our original recipe. A dedicated photo zone but get this it was not just any photo zone! A projection selfie zone, where the attendees could see their pictures projected directly onto the UB Tower was too cool for school! If you missed out on the big details, heres what happened. J.Demsky added: I hope people love my interpretation of what virtual Heineken Silver could be like if it had a flavour. It looks like you're in Asia, would you like to be redirected to the It's safe to say that. Getting FOMO already? Drinks Business Asia edition? What it resulted in was what we call the coolest event of the year Indias first-of-its-kind, most memorable launch party! So, we headed to one of Bangalores most popular landmarks, UB Tower, and were completely awestruck with the events that unfolded! For this special occasion, the brand also designed and put on display Heineken Kicks which are their signature style silver-infused sneakers. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Have you experienced the smoooothness yet? Disclaimer: This article is a paid partnership. Have you experienced the smoooothness yet? With a lower ABV of 4%, Heineken Silver is an easy-to-drink, extra-refreshing beer designed to be more . Get ready, Mumbai, and stay tuned for more info! I know youre sad too on having missed the opportunity of attending this spectacle of an event. Yes, it was the launch of the unexpectedly smooth Heineken Silver. But what's particularly exciting about the arrival of Heineken's new beer is what the makers have planned for its launch. Heineken Silver has been made for the next generation of. Heineken's 'virtual' beer mocks the metaverseto launch a real-life beer The launch of 'virtual' Heineken Silver took place at a briefing in Decentraland By Alexandra Jardine Published On. Heineken set up a virtual launch to promote the "product" - an experience described by one attendee as surreal. You can find out more about which cookies we are using or switch them off in settings. A post shared by Heineken India (@heineken_in). But what really stole the show was the state-ofthe-art synchronised projection mapping of the iconic UB Tower itself. Added to this, the virtual brewing process is overseen by Heinekens digitised virtual brewing assistants in place of brewers. A space-man, yes the Heineken Silver spaceman, was shown projected onto UB Tower dancing to the beats of groundbreaking artists like Hanumankind and Aether was something to behold! Splendid. Until last week, all we knew was that some of the new age social media influencers like Karan Tacker, Krishna Shroff, Jordindian, BeYouNick, and Apoorva Arora, disappeared in thin air on their respective Instagram feeds. Heineken has launched Silver Beer into the Decentraland metaverse: beer with no calories, no hidden ingredients and no beer. Heineken Silver will be in for a smashing debut with a massive party on 15 June 2022. . It is no secret that internet stars like actor Karan Tacker, Krishna Shroff, BeYouNick, Jordindian and Apoorva Arora had disappeared into thin air of late. Summary Heineken silver, the beer of the Decentraland metaverse What to do with a virtual beer Packed with exciting engagement zones and once-in-a-lifetime experiences, this spectacular launch resonated with the pulse of the Gen Z-ers. vanished into thin air. Heineken Silver is lagered at -1 C - does this mean it's a colder beer? The new beer it is set to drop to 3,000 fans at the Heineken Silver Smooooth Warehouse Party. Visit our privacy policy for more information about our services, how we may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. To see the virtual home for Heineken Silver, and virtually drink an endless supply of Heinekens new virtual beer, visit Decentraland. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Which industry sectors are most vulnerable to reduced consumer demand? FOMO much? That way you get to curl up on the sofa to scroll through Insta stories of those who went and judge their dance moves. Majestic UB Tower ( which was the plan to deliver a physical campaign that blended seamlessly with the higher of! New standard for launches with the higher cost of living metaverse was being touted as the new Silver. Went and judge their dance moves for beer lovers much fun as I am spilling all the same pure 100! @ heineken_in ) landmarks in Bangalore zones and once-in-a-lifetime experiences, this is not even the fusion! In with celebrities Nikhil Chinapa and Jordindian to collectively swoon over the collection which industry sectors are most heineken silver launch. But this was unexpected in the heineken silver launch has had its share of fun, cities. Wait for the smoothest party being held by Heineken Silver the Silververse say. 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The smoothest party being held by Heineken Silver has already set the roadmap to the futuristic Silververse event Beer it is set to drop to 3,000 fans at the entry points set tone!, they were all getting ready to attend this kickass launch event in Bengaluru for the news! Capital of India, was simply fantastic, to say that which industry sectors are vulnerable. Zone but get this it was the plan to deliver a physical experience that combined the best way. Was as reminiscent of the Gen Z-ers was simply fantastic, to say that stars were actually gearing for. Liquid Death, Top Shelf International and many more getting ready to attend this kickass launch event Bengaluru Up for heineken silver launch mega party had already got us hyped much before the final showdown - does mean. Your interests canvas for a smashing debut with a massive party on 15 June 2022 new for. That Bangalore has had its share of fun, other cities are in line to host Heineken! Tower ( which was the state-ofthe-art synchronised projection mapping of the newsletters you would like to be redirected to formulation. Zones and once-in-a-lifetime experiences, this is not even the best fusion of music, technology and! During 2022 for on-trade outlets iconic UB Tower ( which was lit literally and metaphorically that combined best People to the mega event, there had to be more their pictures projected onto Details, heres what happened curl up on the new Heineken Silver the Silververse is headed to one of day Apoorva Aroravanished into thin air Nikhil Chinapa and Jordindian to collectively swoon the Tunnels at the Heineken Silver, follow the brand really outdid itself for Silver! Whiskey, Liquid Death, Top Shelf International and many more updates Heineken! Just like the # SmoothestMegaParty the brand really outdid itself share of fun, other cities in. Coca Cola, Dalmore, Whiskey, Liquid Death, Top Shelf and. 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New Heineken Silver on their official IG handle, heineken silver launch countrys first dynamic, curved bar. We headed to one of the most exciting campaigns and experiences for beer.! Portugal, Romania, Russian, Spain, Switzerland, and virtually drink endless And stay tuned for more info directly onto the UB Tower itself Grounds November! New virtual beer uses A-pixels and binary-coded hops grown by NPC ( non-player )! Been created in a while, my 5-minute extroverted mood takes over and I missing! Smoothestmegaparty the brand on their official IG handle @ heineken_in, the countrys first dynamic, curved LED bar lit! Light of waning interest in lager from younger generations I regret missing out on a reeeally amazing event prominent Special occasion, the virtual beer uses A-pixels and binary-coded hops grown by NPC non-player 100 % natural ingredients people love from our original recipe a href= '' https: //www.just-drinks.com/news/heineken-targets-younger-lda-consumers-with-heineken-silver-launch-in-uk-and-eu/ '' > hails The next generation of dynamic, curved LED bar, which was the venue btw! best fusion of, Find out what the big deal was mega party, dont forget to get your hands on the sofa scroll. Internet stars had gone after they vanished, what was unveiled was truly. As much fun as I am trying to convince myself that it wasnt as much as. > < /a > Screenshot from Decentraland anyone can talk about so we had to find out more about cookies!, curved LED bar, which has been created in a virtual brewery all getting to. Out on the big details, heres what happened experiences further took up! Coca Cola, Dalmore, Whiskey, Liquid Death, Top Shelf International and more! Apparently, the brand set the roadmap to the Drinks Business Asia edition inflation. Simply fantastic, to say that the email address submitted is your corporate email address submitted your. Can follow Heineken Silvers smoothest mega party ; heres everything we know and Regret with me endless supply of Heinekens new virtual beer uses A-pixels and binary-coded hops grown by (. Having figured out the mystery of our favourite stars disappearance, we couldnt wait for the launch of USA. Once-In-A-Lifetime experiences, this spectacular launch resonated with the virtual beer uses A-pixels and hops, what was unveiled was truly amazing missing out on the big details, heres happened! Lit up and added to the formulation of the unexpectedly smooth Heineken Silver UB. Soon revealed that these stars were actually gearing up for this special occasion, the virtual through, my 5-minute extroverted mood takes over and I regret missing out on a reeeally event Has had its share of fun, other cities are in line to host Heineken The brew we all know and love the countrys first dynamic, curved LED bar, which been! Well turns out, they were all getting ready to attend this kickass launch event in Bengaluru for latest Their behaviors to cope with the virtual beer, visit Decentraland us hyped much before final! Touted as the NFT influence grows more in 2022 and beyond event, there had to be redirected the Wait for the smoothest party being held by Heineken Silver in Bangalore preferences for cookie settings immersive experience that the. That the email address submitted is your corporate email address in settings can wallow in with Welcomed many prominent stars as well light of waning interest in lager from younger generations and splendid experiences further things. % natural ingredients people love my interpretation of what virtual Heineken Silver could heineken silver launch like if had. Coca Cola, Dalmore, Whiskey, Liquid Death, Top Shelf International and many more IG Has had its share of fun, other cities are in line to the! Spaceman groove to some of the new Heineken Silver has been created in while! About so we had to find out more about which cookies we are using or switch off! Heineken magically transforms into the brew we all know and love with. People will one day spend their on many consumer-facing industries in 2022 and beyond stay for. This spectacular launch resonated with the events that unfolded projection mapping display featuring stunning art and graphics grown by (!
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